We all have seen a lot of car commercials, and usually they have huge budgets for them. They try a few times, test drive and expensive perfectly clear car models and even more luxurious locations.
But now, we have a whole new level of creativity in terms of car advertising. For this project for the new Audi Q2, the hired the interesting miniature photographer, the extraordinaire Felix Hernandez.
He came up with a brilliant idea to create his own personal scale desert and roadway and shoot the small 1:43 scale Audi there right in the comfort of his own studio.
Check out the behind-the-scenes shots and the video for a look into how he created such an interesting realistic looking ad.
Behind the scenes :
Finished result:
